For Star Wars fans, May 4th is more than just a date on the calendar. It’s “Star Wars Day,” a celebration of a franchise beloved by millions. But there’s another reason to get excited about this galaxy-filled holiday—the May the 4th Sale. Whether you’re a long-time follower of the Force, an online shopper, or just someone who loves a great deal, this annual sale is worth your attention.
The Origins of “Star Wars Day” and Why May 4th Matters
Star Wars Day, celebrated every May 4th, plays off the iconic Star Wars phrase, “May the Force be with you,” cleverly transformed into “May the Fourth be with you.” Since its debut in 1977, Star Wars has become a cultural phenomenon, expanding into movies, TV, books, toys, and more. Over time, fans embraced this date to honor the adventures in a galaxy far, far away, and it didn’t take long for retailers to see an opportunity to join in with themed sales.
What Is the “May the 4th Sale”?
The “May the 4th Sale” has evolved into a shopping event as expansive as the Star Wars universe itself. Retailers from around the globe celebrate the occasion by offering discounts on Star Wars merchandise, from collectibles to games and apparel. It’s a limited-time opportunity to snag exclusive items, discounted products, and themed offers that fans eagerly wait for all year.
What’s on Sale?
Just like the Star Wars galaxy is rich with planets and stories, the May the 4th Sale is packed with a variety of deals. Here’s an overview of what you can expect this year:
1. Lego Star Wars Sets
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- Iconic sets like the Millennium Falcon, TIE Bombers, and Obi-Wan’s Jedi Starfighter are all on discount this year.
- Freebies! Spend $40 or more to snag bonus sets like the 75-piece AAT set.
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2. Star Wars-Themed Video Games
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- “Star Wars Jedi: Survivor” is discounted at major retailers like Amazon and Best Buy for $29.99 (originally $70).
- Classics like “Knights of the Old Republic” or “Star Wars Battlefront II” can be yours on Steam for under $5.
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3. Star Wars Tech and Gadgets
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- Nanoleaf’s Grogu-themed lighting panels are discounted by $75.
- Echo Dot stands shaped like Grogu or Stormtroopers are on sale, adding a whimsical touch to your smart home.
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4. Exclusive Star Wars Apparel
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- Citizen and Fossil have slashed prices on their Star Wars watch collections by as much as 25%.
- Ruggable is offering 20% off their Star Wars washable rugs, perfect for any themed room.
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Tips for Finding the Best Deals
Shopping the May the 4th Sale doesn’t require Jedi mind tricks, but these tips might help:
- Start Early: Some sales start before May 4th, so check your favorite retailers ahead of time to see what’s available.
- Compare Prices: Retailers like Amazon, Walmart, and Target often compete, so double-check for the best price.
- Sign Up for Newsletters: Many brands offer subscriber exclusives, like discounts or early access deals.
- Leverage Membership Deals: Platforms like Amazon Prime or Lego Insider often provide perks exclusive to members.
Score Some Limited-Time Exclusives
One aspect that makes the May the 4th Sale irresistible is the opportunity for limited runs:
- Rare collectibles like the Lego Chewbacca (2,319 pieces) discounted to $164.99.
- Metal Star Wars posters from Displate with a 35% discount using promo code FORCE.
- Bundled offers like the EA Star Wars Triple Pack (Battlefront II, Squadrons, and Fallen Order) for just $9.06 on Steam.
These exclusives often sell out quickly, so set your alarms.
Join the Community Celebration
The fun doesn’t stop at shopping. Many retailers and fan communities host events, giveaways, and contests to celebrate the day. For example, Lego often promotes building challenges, while brands like Best Buy may offer freebies tied to purchase milestones.
Take Action Before the Sales Go Lightspeed
The May the 4th Sale is a fleeting event, much like the jump to hyperspace. Make sure you:
- Explore the deals now and secure your favorite items before stocks run out.
- Share this guide with your Star Wars-obsessed friends, making sure they don’t miss out on the year’s biggest galactic savings event.
- Subscribe to our newsletter to stay updated on future sales and exclusive retailer listings.
And when you’ve scored that Millennium Falcon Lego set or discounted Grogu gadget, come back and tell us about it! Drop your Star Wars Day haul in the comments below.
May the Fourth (and the sales) be with you!
